[PPT] Project Management PPT Course Week 5

Project Management PPT Course Week 5
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PPT Description: Total Slides 82
This presentation is part of 11 week course on Project Management. In 11 PPT's you will learn the various concepts, principles and key aspects of real-world Project Management. This presentation brings forward the concept of Marketing that can be applied to successful project management. Weeks 4 to 6 covers Managing Project Change, Project Marketing and Project Leadership. See below for additional details on the topics covered in this slide presentation. For author information, content credits and usage rights download the PPT or refer to the disclaimer page of the blogsite.

[PPT] Project Management PPT Course Week 5

PPT Covers:

Project Management PPT Week 5
Project Marketing. IT industry is one the slowest to adapt to the marketing concept. This slide deck explains the concept of Marketing such that it can be used within a Project Management environment. It covers what is Marketing, its approaches, what Markets are, Marketing strategy, Marketing research and the Selling Process.
What is Marketing ? Every product or service offers a unique value. This value needs to be communicated and delivered to potential consumers who will benefit from the product or service. Due to increased competition and the myriad of options available, a consumer may not be able to discriminate the actual value he or she desires from a product or service. Thus this value needs to be communicated separately. Marketing can therefore be considered as the process that begins with planning of the product, covers the exchange of the product, and ends with the final satisfaction of consumer needs and wants w.r.t the product or service value.
The Marketing Mix. Marketing Mix is a very important tool that assists the marketing plan. It covers all the critical elements that are associated with creating value. The elements of the mix are – Price, Promotion, Product, Place, People, Process, Physicals, Personalization, Peer to Peer, Participation, and Predictive models.
Evolution Of Marketing. Industrial revolution brought finished goods in the market at an accelerated pace. The advertising industry helped create demand that outpaced supply. Slowly with better technology production exceeded supply. Thus a shift began to take place. The orientation shifted from merely producing products to focusing on the needs of what customers want. This resulted in the birth of the Marketing Concept. See the slide for the definition of Marketing.
Implementing Marketing. Businesses started adapting to a more marketing or sales driven approach. The Marketing concept involves building the product or services by involving the final consumer’s needs and wants in the process and thus going back to the drawing board and creating the new product or service. This is how marketing is implemented.
Market Classification. This section looks at what is Market is? It talks about the 4 different types of Markets explained as Consumer Market, Industrial Market consisting of Producer, Government, Institutional, and Reseller Market.
Marketing for IT Organization. For an IT organization the concept of marketing is useful in knowing its primary internal markets. These comprise of enterprise executives, operation and line managers, work-area managers, and Production/end users. One needs to predict their requirements, develop feedback mechanisms for performance, and services relevant to the group.
Developing Marketing Strategies. This section looks about what goes into developing marketing strategy plan. It explains what Marketing Strategies are about, how to select target markets, creating a marketing mix, and the concepts of Market Segmentation and Market Environment.
Marketing Research. A key aspect about the marketing concept is that it depends on a lot of information and data. This brings in the concept of conducting marketing research. This section explores what is marketing research and lists the steps involved in conducting it. It also covers Marketing Information System and marketing trends and its effect on IT Industry.
Selling the Project. If a project can be seen as a product or service then it is essential for a project manager to learn ways selling the project to the potential internal and external customers. This section looks at the buying cycle stages and its usefulness for project managers. In IT industry, selling is an asking process and this involves preparing proposals. A basic outline of a proposal is listed. Discover and learn more inside the Project Management PPT Week 5 PPT.

Project Management Training Course

Project Management PPT Course Week 1 PPT - Project Management

Project Management PPT Course Week 2 PPT - Portfolio Management

Project Management PPT Course Week 3 PPT - Project Planning

Project Management PPT Course Week 4 PPT - Managing Change

Project Management PPT Course Week 5 PPT - Project Marketing

Project Management PPT Course Week 6 PPT - Project Leadership

Project Management PPT Course Week 7 PPT - Managing Teams

Project Management PPT Course Week 8 PPT - Managing Conflicts

Project Management PPT Course Week 9 PPT - Performance Management

Project Management PPT Course Week 10 PPT - Global Project Management

Project Management PPT Course Week 11 PPT - Contemporary Issues