[PPT] Marketing Management 100 Models and Diagrams

Marketing Management 100 Models and Diagrams PPT
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PPT Description: Total Slides 106
This presentation is a learning resource that includes all models used in the field of Marketing Management. It covers conceptual models of Marketing Concepts, Market Definition, Market Forces, Market Structure, Marketing Mix, Segment Rivalry, Target Market, Product Development, Consumer Brands, Demand-Life-Cycle, Market-Space Diagram, Marketing Strategies, Market Entry, Promotions, Marketing Communication, Customer Value, Hierarchy of Needs, Demand Measurement, Demand Elasticity, Service Quality Model, Value Creation, Profitability Analysis, Stakeholder Analysis, Threat Matrix, 3 C’s Model, Hybrid Grid, Distribution Management,Multi-channel Marketing, Strategic Planning Gap, AIDA Model, Relationship Marketing, and many more. See below for additional details on the topics covered in this slide presentation. For author information, content credits and usage rights download the PPT or refer to the disclaimer page of the blogsite.

[PPT] Marketing Management 100 Models and Diagrams

PPT Covers:

Marketing Management 100 Models and Diagrams PPT
Markets Definition and Structure, Forces in the Market, The Selling and Marketing Concepts
Company Organization, Role of Marketing in Company, Generic Value Chain, Tow Views of Creating Value
New Product Development Decision Process, Product Profitability Analysis, Customer Profitability Analysis, Product Positioning Map, Evaluation of Different Types of Products, Customer's Use or Dispose of Products
Strategic Planning Implementation and Control Process, Relationship among Stakeholders, BCG Growth-Share Matrix, Market Attractiveness - Portfolio Classification and Strategies, The Strategic Planning Gap, Ansoff's Product/Market Expansion Grid
Opportunity Matrix, Threat Matrix, McKinsey 7S framework, 4 P's of Marketing Mix, Marketing Mix Strategy, Factors Influencing Market Strategy
Marketing Information System
Model of Buyer Behavior, Factors Influencing Behavior, Maslow's Hierarchy of Needs, How Customers Handle Dissatisfaction
Levels of Market Definition, 90 Types of Demand Measurement, Segmentation, Targeting, Positioning, Different Segmentation of a Market, Segments and Super-segments
Barriers to Profitability, Five Patterns of Target Market Selection, Alternate Market Selection Strategies
Evaluating a Market Opportunity, Brand Quality Strategies and Profitability, Product and Brand Positioning, Market Share and Profitability, Sales and Profit Life Cycles,
Major Decisions in International Marketing, Five Modes of Entry into Foreign Markets, Five International Product and Promotion Strategies
Service Quality Model, Nine Price Strategies, Price-Revenue-Market Share and Profits,
Elastic and Inelastic Demand, Break Even Chart, 3 C's Model of Price Setting, Push vs Pull Strategy
Major Decisions in Advertising Management, Classification of Advertising Timing Patterns
Steps in Designing and Managing a Salesforce, Major Steps in Effective Selling, Stage sin Evolution of Marketing Department, Financial Model of Return on Networth and many more....